life at Visible Energy

electricity is invisible but it doesn’t have to be

Stanford Cool Product Expo – CPX 2009

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What a great show the Stanford Cool Products Expo is! It was a very pleasant show to  present a product at. The setting is very egalitarian and whether you are Logitech, Yahoo or Visible Energy, you get the same table and exhibition area. It is in a small setting inside the Stanford campus and the attendance is a mix of young students, professors and local professionals with enough of a sense of curiosity to go to such a show.

Being an entrepreneur is obviously about building a great, successful company. It is a long and, at times, very absorbing journey. However, there are moments like having the opportunity to bring your product to a show like this that make this journey very valuable from a personal standpoint. Don’t get me wrong — this is a very tough and demanding crowd to please. At the same time, there is an increasing interest to be sensitive about our planet and our energy consumption and this is particularly the case with young people. It is very uplifting when you get a sense of approval — if not excitement — about your products from young people in such a setting.

Among the product usage suggestions I received, the more creative were about possible uses of the bowl-shaped top of the UFO Powerstrip: fish tank, snack warmer, candy holder, water fountain. There were also quite a few more feasible suggestions — some of which will definitely appear in the final product.



Written by Marco G.

April 11, 2009 at 1:16 pm

Posted in Uncategorized

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